PPC Policy
Required Tracking
Operators may run pay-per-click advertising alongside RankREI organic lead generation, but campaigns must use designated landing pages built for tracking.
Lead Attribution
Dedicated PPC URLs, UTMs, and PPC call tracking are required. Operators keep PPC leads when they are clearly confirmed as leads from campaigns they paid for. If attribution is unclear, the lead is presumed to be RankREI-originated.
Operator Responsibility
RankREI collaborates with operators to set up PPC tracking correctly while maintaining accurate attribution for organic leads.