Qualified Lead Definition
What Counts as a Qualified Lead
A qualified lead is a real seller lead form submission with valid contact information, or a phone call to the tracked phone number associated with a RankREI site.
Exclusions and Duplicates
Spam, bot submissions, fraudulent entries, and wrong-number calls are excluded. The same phone number or email within 90 days is treated as a duplicate unless it involves a new property.
Attribution and Verification
Operators must update lead statuses in the built-in CRM and provide closing documentation when requested. RankREI has final discretion on lead qualification under the performance revenue share model.